Big things are happening 😬

Hey, newsletter fam!

This week’s newsletter is going to be a lot shorter than usual. I recently begun TWO programs in my quest to become a full-time VC. The Venture Institute program and the Pegasus Angel Accelerator University & Scout program.

There are homework assignments for BOTH and they do not hold back. So basically, I’m working a 9-5 job, enrolled in two VC programs, building this newsletter, and working for a non-profit simultaneously.

I’m not trying to glamorize being a workaholic.

But I know that I have a long road ahead of me to build the career I want.

This year, I’m practicing showing up for myself and my ventures more. Even if it means doing just 20 minutes of focused work versus doing none at all.

I just finished doing HALF of part one (out of five parts!!!) of one homework assignment for the week—after getting home from work and scarfing down a protein bar.

As tempting as it was to blow off this week’s newsletter, I wanted to keep the streak alive and keep showing up.

So in lieu of a social media trend analysis or market research tips, I have one small ask.

Actually, I have two small asks. 🙈

First, please share this newsletter with at least two people you know who enjoy reading about marketing and building success for startups (and who could really use some of these insights).

Here’s a link to the signup page you can send them.

The second thing is about something fun I’m launching.

As someone who’s been a writer and reporter for over half a decade, storytelling comes naturally to me. I love learning more about peoples’ experiences and I believe the VC and startup spaces can be united through thoughtful conversation—in a space where there’s no pressure to pitch and no pressure to invest.

Also, success stories can be fascinating to read about but I’m even more interested in hearing about founder experiences while they’re still on their journey to achieving huge success—not just after.

So I’m launching a series within this newsletter called Building in Public. I want to interview consumer startup founders and showcase their stories here every single week.

This is a chance for other founders and operators to learn from their experiences, get inspiration for growth tactics, and hear about the resources that are changing the game for others.

But I’ll need your help if I’m going to successfully get this off the ground.

I’m looking to interview founders in the coming weeks. So if you’re a founder—or know a founder—sign up for a call with me.

You MUST:

• Be a consumer tech or CPG startup founder

• Be available for a 30- to 45-minute call during the week of May 6 so we can conduct our interview

• Consent to having your experiences published in my newsletter and promoted on social media 

Book your interview today by clicking over to my Calendly.

And if you’re helping me out by spreading the word, I want to just say thank you A TON! 🫶🏽 You’re helping me build the resources we all want to see in the world and that means a lot.

Not a subscriber? Sign up below for weekly insights on how startups engineer success, business resources, and more!

Temperature check 🌡️

Please provide your feedback on this week’s edition of Momentum! The survey is only 4 questions long and it helps me create content that’s tailored to suit YOUR interests!

Click here to take the very brief survey.

Say hi 👋🏽

I love hearing from you! Whether you have a question or comment, are looking for a peer to bounce ideas off of, or want to offer me a job * cough, cough * (just kidding…but not really…) I’m just a few clicks away. Find me on LinkedIn and X, or email me at [email protected].

Let’s talk soon!

–Jasmin Suknanan, Founder & EIC of Momentum

About me

Jasmin started her career in media as a writer and reporter gaining expertise across several verticals, including lifestyle, commerce, Consumer Finance, and FinTech. Her expertise extends far beyond content and media. She decided to focus on the venture capital space and gain skills as a product marketer to continue helping companies solve consumer-focused problems. She has evaluated over 100 startups across FinTech, Wellness, EdTech, and AI and is also deeply passionate about consumer packaged goods. She holds a Master’s degree in Behavioral Economics and excels in market research and competitor analysis. Currently, Jasmin is part of Cohort 3 of the Venture Institute Program and a participant in the Pegasus Angel Accelerator University & Scout Program. She’s also on the leadership team of VC Unleashed where she plans and hosts events across NYC.