3 TikTok post ideas for your CPG brand 📱💄

Hey, newsletter fam!

Thanks for joining me for newsletter #5.

Don’t hate me for saying this but I love TikTok. 🙈 I go on TikTok to unwind after a long day and take a break in between the 30 different things I’m working on. Mostly, I enjoy seeing people build their businesses using the platform (ok, and I also like the dinner recipe content).

So for this week’s newsletter, I thought I’d share some post ideas you can steal to help your CPG brand reach more customers.

Let’s get moving, shall we? 🏃🏽‍♀️

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Here’s what’s moving through the pipeline:

• 3 TikTok post ideas for your CPG brand 📱💄

• Make some waves 🌊

• Temperature check 🌡️

• Say hi 👋🏽

3 TikTok post ideas for your CPG brand 📱💄

Is it real or is it cake?

By now I’m sure we’ve all at least heard of this trend. Originally, it involved really incredible, talented cake bakers making hyperrealistic (edible) versions of everyday objects out of cake.

In many videos, it’s actually harder than it looks to distinguish between the real object and the spongey, sugary version of it. In the end, the TikToker uses a knife to slice through the object to reveal that it was cake all along. And the object was actually real, obviously the knife isn’t able to cut straight through it.

If you have a beauty brand, skincare or food and beverage business, this is the perfect opportunity for you to try this trend for yourself.

Truly Beauty, a skincare brand known for visually appealing lotions and shave creams, capitalized on this trend perfectly (though, they somehow managed to cut through the very real jar—must’ve been a really sharp knife).

Silent review

This one might seem a little weird but hear me out. Usually product reviews involve talking so you can—you know—provide a review with your thoughts. But the silent review trend started as a bit of a parody in a way. Instead of talking, reviewers are on camera mouthing some key phrases to describe the product and acting out their feelings.

So if you’re a theater major turned founder, this just might be your time to shine.

Tower 28, a beauty brand, tried this trend with their newly launched LipSofties.

Recreate a viral recipe

A few months ago, the “sleepy girl mocktail” recipe was all the rage. It involved blending a simple list of a few easy-to-find ingredients and TikTokers were raving about the taste (and a great night’s sleep, of course). With some tart cherry juice, magnesium, and your favorite sparkling water, you’ve got your very own nighttime mocktail.

OLIPOP, a digestive health-supporting soda brand that raised over $43M, recreated this trend using their own beverage as an ingredient.

This is a creative way to promote your product if you’re a food and beverage brand.

P.S., I’m downing a can of OLIPOP as I’m writing this (I LOVE the cherry vanilla flavor).

Make some waves 🌊

If you’re interested in the venture capital industry (or even actively working to break into the industry) you won’t want to miss out on the Shift VC Conference hosted by VC Unleashed.

VC Unleashed is a non-profit that seeks to increase BIPOC representation in the VC and startup space. As some of you may know, I’m on the leadership team at VC Unleashed and first got involved after attending the conference a year ago. So it goes without saying that I’m really excited to attend again this year.

See below for deets.

📍 San Francisco, CA

📆 June 13 - June 14

🔗 SHIFTVC.rsvpify.com 

Temperature check 🌡️

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Say hi 👋🏽

I love hearing from you! Whether you have a question or comment, are looking for a peer to bounce ideas off of, or want to offer me a job * cough, cough * (just kidding…but not really…) I’m just a few clicks away. Find me on LinkedIn and X, or email me at [email protected].

Let’s talk soon!

–Jasmin Suknanan, Founder & EIC of Momentum

About me

Jasmin started her career in media as a writer and reporter gaining expertise across several verticals, including lifestyle, commerce, Consumer Finance, and FinTech. Her expertise extends far beyond content and media. She decided to focus on the venture capital space and gain skills as a product marketer to continue helping companies solve consumer-focused problems. She has evaluated over 80 startups across FinTech, Wellness, EdTech, and AI and is also deeply passionate about consumer packaged goods. She holds a Master’s degree in Behavioral Economics and excels in market research and competitor analysis. Currently, Jasmin is part of Cohort 3 of the Venture Institute Program and a participant in the Pegasus Angel Accelerator Program.